Branding

A brand and a product are different, there not the same. The brand is the particular make of the product that is being sold, for example, instant coffee is a product but Kenco Nescafe and Tesco and Asda's own are all different brands of coffee.
Branding is about creating an image that people link with and the image and messages will get across to the targeted audiences for them buy the product.

Natalie & Joe