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Monday, 23 November 2009

Feedback 23/11//09

Good research group - good links and references to songs/images but you need more detail and research (quotes/ideas ) see packs.

You need more on branding - see pack - quotes ideas etc...

Try to include the conventions and the history of music video in your own words (e.g. use of close ups etc..) Also you need to reference Andrew Goodwin and Pete Fraser's ideas on the conventions of music videos - more on this required.

Also what are the conventions of the rock music video subgenre? What makes them distinctive from general music video conventions?

Target audience - you need an age range , gender bias, race and socio-economic status- you can have secondary audiences that are wider but you need a more specific target - dont forget to use Young and Rubicon for your psychographic profiling too. Dont forget to put your questionnaires and results on here also.

Now move on and look quickly at your other key concepts and we should be starting to see some planning - location shots/casting shots etc...

Remember to outline your artist/group idea and brand image you are trying to create/push through your products.

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